MøllerGruppen, one of Northern Europe’s largest car dealers, is implementing a new management structure in order to create a more robust organization.
The MøllerGruppen retail chain comprises 68 car dealerships and 14 specialist repair/paint shops. It employs more than 3,700 people across Norway, Sweden, Lithuania, Latvia and Estonia.
- The automotive industry is undergoing massive change. The changes are happening at a fast pace, and factors such as digitalisation, electrification, the sharing economy and, in the longer term, self-driving cars, will have an impact on the sector. MøllerGruppen currently enjoys a very strong position in the market. The company has seen outstanding growth and is now one of Northern Europe’s leading car distributors. For us to remain the largest and the best in our markets, we have to get better at adapting quickly, says MøllerGruppen CEO, Terje Male.
MøllerGruppen will be implementing a new management structure for its dealerships in order to boost co-operation and exploit synergies across all five countries.
- We have now established an overarching leadership structure across Norway, Sweden and the Baltic states. A managing director for the entire dealership operation will be appointed who will be in charge of five regions and shared functions for the Second-hand cars, Aftersales, Real estate and Business development, and Marketing, says Terje Male.
Five new regional directors
The new managing director – who has yet to be appointed – will have five new regional directors working under them.
Kenneth Snarli (49) will be in charge of Central and North West Norway, which covers Møller Bil dealerships in Hedmark, Oppland, Trøndelag, Molde and Ålesund. Snarli began his career at MøllerGruppen in 1997 and has held several key management roles, most recently that of general manager of Møller Bil Oslo Vest.
Stein Are Olsen (42) will be in charge of Western Norway and Vestfold, which covers Møller Bil dealerships in Bergen, Rogaland, Haugesund and Vestfold. Olsen joined MøllerGruppen in 2000. He is currently general manager of Møller Bil Tønsberg and has previously been director of logistics at Harald A. Møller AS.
Arne Lyslo Kristiansen (53) will be in charge of all Møller Bil dealerships in Greater Oslo. He has been director of Aftersales Services at Harald A. Møller AS since 2015. He has previously held a number of key management roles at Bertel O. Steen.
Stein Ivan Solbakken (49) will remain in charge of MøllerGruppen’s Swedish operation, which currently comprises 12 car dealerships and employs more than 650 people.
Pål Syversen (60) will be in charge of MøllerGruppen’s 14 dealerships in Lithuania, Latvia and Estonia, which employ a total of 600 people. Pål Syversen was CEO of MøllerGruppen between 2003 and 2016.
- We have hired recruitment firm Delphi Consulting to assist with the appointment of a new managing director of the car dealership division, and both internal and external candidates will be considered, says Terje Male.
Male himself will act as head of the Møller Bil retail division until the new organisational structure is in place.
Heightened focus on the used car segment
The second-hand car market is strategically important to MøllerGruppen. The company sold more than 28,000 used cars in 2016 and expects to see significant growth as consumers increasingly shift from ownership to leasing. MøllerGruppen has already opened several used car centres in the biggest cities and has plans for more.
Tore Nilsen Breen (53) has been appointed Programme Director for the used car division and will be responsible for growing Møller Bil’s used car operations in all five countries. Breen has held several key management roles in MøllerGruppen since he joined in 1988. In the last couple of years he has served as chairman of several Møller Bil dealerships.
- We are very pleased to have such an experienced leader to further develop our used car business. Tore Nilsen Breen and Kjell Korsgård will be in charge of the second-hand segment for all our dealerships. We expect to see considerable synergies and knowledge-sharing across the five countries, says Terje Male.
Executives to be given new tasks
Many MøllerGruppen managers will be given new areas of responsibility. The changes are in line with the Group's desire to create an increasingly flexible and dynamic organization, for example by regularly ascribing new tasks to managers.
Knut Espen (58) has been appointed Programme Director for the property and business development division in Møller Bil’s new retail organisation. Espen has worked for MøllerGruppen since 1983 and has held several key roles with importer Harald A. Møller and Møller Bil Norge.
Marius Misfjord (42) has been appointed Programme Director for Aftersales Services at Møller Bil. Misfjord has held several key management roles at MøllerGruppen since joining importer Harald A. Møller AS in 2004.
Joachim Wahlstrøm (37) has been appointed Marketing Director at Møller Bil and will be in charge of all marketing for Møller Bil’s 68 dealerships. He has been Marketing Director at Møller Bil Norge for the past year.
Håkon Fergestad (40) has been appointed General Manager of Møller Bil Oslo Vest for Volkswagen and Volkswagen Commercial Vehicles, while Trude Faye Lund (51) has been appointed General Manager of Møller Bil Oslo Vest for Audi.
-Having a single management team for Møller Bil Oslo Vest was the right thing to do while setting up the Møller Bil dealership at Lilleaker. Kennet Snarli has done an excellent job at Møller Bil Oslo Vest, and we are very pleased that he has accepted the challenge of becoming Møller Bil’s Regional Director. Møller Bil Oslo Vest is one of Norway’s largest car dealerships, and the time has come to split responsibility for Volkswagen and Audi between two general managers, says Terje Male.
Håkon Fergestad joined MøllerGruppen in 2004, and he has been in charge of Volkswagen Commercial Vehicles at importer Harald A. Møller since 2013. True Faye Lund has been Marketing Director for Volkswagen at Møller Bil Romerike since 2012.
Marte Johanne Helleland (37) has served as General Manager of Møller Bil Sandefjord for the past five years. She will be taking up the role of General Manager of Møller Bil Tønsberg. Helleland has been working for MøllerGruppen since 2005.
Elin Sinervo (35) has been appointed Director of Aftersales Services at Harald A. Møller AS, thus taking charge of the importer’s largest business unit. For the last two years she has been Sales Director for Parts and Accessories, and she has previously held a number of management positions since joining MøllerGruppen in 2008.
Håkon Wirak (49) has been appointed Managing Director of Volkswagen Commercial Vehicles in the import division. He has several years’ experience in the car industry and moves to his new role from the position of Sales Director for Volkswagen at importer Harald A. Møller.
-Management mobility is a long-standing practice at MøllerGruppen, and we are particularly happy to see movement between the retail and import arms of the company. Once again we have been able to promote several internal candidates and also appoint a number of talented female leaders to key positions, says MøllerGruppen CEO, Terje Male.
The process of finding new general managers for Møller Bil Sandefjord and Møller Bil Trondheim is underway, and both internal and external candidates will be considered.
After a long career and several management roles at MøllerGruppen, Erik Staavi (64) has chosen to leave the company. In the last years he has served as Chairman of several Møller Bil dealerships.
-The new management structure for our dealerships means there will be changes to the way in which the role of chairman is organized at the various dealerships. We would have appreciated to have Erik Staavi with us for the remainder of his career, but we have been unable to find the right platform for his continued involvement, and we accept his decision to step down. We should like to thank Erik for his dedication and hard work over the years, says MøllerGruppen CEO, Terje Male.