A long and good relationship with the factory

18.04.1936 was the day when Harald A. Møller could start his own company, Strømmen Auto AS, together with engineer K. Kolberg and diploma engineer J. De Caspary.

The company had the rights for wholesale sales of Dodge and DeSoto passenger cars throughout Norway, and survived the war, along with the dealers, with spare parts sales, car repairs and Strømmen wood gas generators, substitute to the gasoline. When peace finally arrived, it was clear to Møller and his close colleagues that the screaming need for new cars had to be covered by smaller and less expensive cars for most people.

Investigations in Germany

Beyond 1947 it became apparent that the excavated Volkswagenwerk in Wolfsburg was in an impressive way being rebuilt in order to finally produce the Volkswagen, which was largely constructed before the war.

Harald A. Møller had already seen the car at the Berlin exhibition in 1939, and he was convinced that this could be the car that could bring the company further on in Norway.

Møller was far from the only actor in the Norwegian automotive industry who wanted the Beetle Agency. Møller and his men, however, got good contact with the Volkswagen administration in Germany. In particular, Volkswagen's factory director Heinz Nordhoff and management were concerned with the experience Moller had in passenger cars and services.

If the Dodge initiative and the development of the reseller network before the war had not been so successful, Møller had been out of date in the struggle for the importer role. But both Møller and his men had made a good impression on Volkswagen's leadership, so 21.10.1948 became one of the most important brand dates in the company's history. Then, Harald A. Møller AS became an importer of Volkswagen for Norway, as the seventh importer in the world who had an agreement with Volkswagen.

Just before Christmas 1948, the first advertisement for Volkswagen in Norway was printed in Aftenposten's morning number. The message was as short and consistent as it was sober:

"We have taken over the representation in Norway by Folkevognen. Harald A. Møller AS

Good and close cooperation

The time afterwards has been nothing but a single long journey in growth, where the good and close relationship with the factory has been decisive for Møller Mobility Group's position in the five countries the company is represented. Important years in this over 80 years of cooperation have been in 1974 where Volkswagen Golf was introduced and Harald A. Møller AS took over Audi imports. In 1992 Harald A. Møller took over imports of Škoda and in 2018 Harald A. Møller AS also resumed the import of SEAT to Norway and is "ready to thrill the Norwegian market" as it is stated in the press release.

In 2009, Harald A. Møller AS imported car number 1 000 000 to Norway, a Volkswagen Golf TDI BlueMotion. It took 58 years to reach the first half million, but only 15 years to reach the next. In 2010, Volkswagen Financial Services becomes new shareholder in Møller Bilfinans and the company changes its name to Volkswagen Møller Bilfinans.

Leading on rechargeable cars

In 2013, Harald A. Møller AS launched Volkswagen e-up! and had a clear ambition to become the market leader for rechargable cars in Norway. We have also managed this and have been the most important market for the factory on electric cars both in terms of volume (has taken over half of the production), maturity and not least knowledge. A good example of this was that the entire new management of Volkswagen passenger cars, led by top manager Herbert Diess and sales and marketing director Jürgen Stackmann, took the trip to Norway, together with 12 colleagues, on 2 June 2016, to learn more about the Norwegian electric car adventure.

We are by far the most important learning market for the factory in Europe, and have a central voice in the development of Volkswagen's new electric model platform for both passenger cars and commercial vehicles.

In 2017, Harald A. Møller reached another milestone with the import of one million Volkswagen since the import started in late 1948. We also passed 1.5 million imported cars for the group in total during the year and changed our name to Møller Mobility Group. In 2017, it was also 60 years since Heinz Nordhoff and Harald A. Møller put their signatures on the original contract. In 2018, we signed new importer agreements with all factories. The signing marked the continuation of a long-term and fruitful partnership for the future of all our brands.

It is also a testament that Volkswagen sees no better solution than having Harald A. Møller as an importer in Norway. And it is a goal to work further towards: That the factory can not think of any better importer in Norway.

The progress and the good cooperation continues: A major event took place in 2019. At that time, it was the world launch of the Volkswagen ID.3 1st, the first car in the ID.-series. It became the third best selling car in 2020, its first year in the market, even though deliveries did not start until September. The many ID.3`s was a valuable contribution to securing that Volkswagen became the largest car brand in Norway in 2020 - for the eleventh year in a row.